Law Firm Marketing

Law firm marketing and the “hating part” in the title depends on what you mean by selling don’t you think? After all several think the word “sell” is a four-letter word. If you mean the kind of traditional selling we find prevalent in the selling of new or used cars or if you think of selling as getting someone to purchase what you’ve to sell regardless of the means used – then I would say I hate selling myself! In law firm marketing if you mean facilitating a person’s unique process in deciding what is in their highest and ideal interest (while suspending one’s own needs and supporting their decision making process) – then I love selling. I assert, in law firm marketing, selling isn’t something to “hate” given how I define selling. In fact selling, given my definition, is a required skill set in serving people well and is critical in lawyer marketing. Given my definition what do you do? Read on. What does this law firm marketing coach recommend you do in building sales skills? Firstly, I would suggest you think through your responsibility to your prospective clients to deliver “buyer facilitation” (more on this a bit later). Secondly, I would suggest you become familiar with some of the “consultative sales” models that have been developed that are applicable to lawyer marketing. Few attorneys have ever had any training in sales or even read a book on the subject (or so I have found in my work with over 500 attorneys). What are these sales models that can work with lawyer marketing? Read on. One model that works with law firm marketing and has a 30-year track record is the Sandler Sales Institute’s 7-Step System For Successful Selling. The book I found that is ideal for understanding this approach is David H. Sandler’s You Can’t Teach A Kid To Ride A Bike At A Seminar. There are around 175 Sandler franchisees around the country that have multiyear sales training programs you don’t need, however, you can find the book at http://Amazon. com. Even though I don’t agree with all that is said in this book it is one of the top three I recommend for law firm marketing. The next model is Integrity Selling For The 21st Century by Ron Willingham. One of it’s massive strengths is talking about different “buyer types” so you don’t speak the same way to everyone, instead you speak to their “type” if you can. In sum, my top recommendation for lawyer marketing is Selling with Integrity by Sharon Drew Morgan. She has a website at http://www. buyingfacilitation. com/advantage. html where you can get her latest e-book (which is an update of her hard copy book). Sharon’s model is the one I use in my work since it is “third generation” and a win/win situation. First came traditional selling, and then came the consultative sales model, and now the buyer facilitation model. One does not throw out consultative sales (represented in the first two books I mention) absolutely with buyer facilitation but consultative sales skills comes AFTER buyer facilitation. Also, it goes without saying traditional sales is out in law firm marketing. Why would sales distinctions (more on that in my client development e-course) be important to learn in law firm marketing?...

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Marketing For Lawyers

For a personal injury attorney, having a legal website and being actively involved in net marketing can either be an exciting opportunity or an extremely frustrating ordeal. Unless you are doing things right, you are probably working way too hard without seeing the results you deserve. There is a common misconception that it is easy to get rich quick through marketing your law firm on the internet. While it is possible for a personal injury lawyer to see stunning results online, it requires a lot of patience, planning and hard work; not to mention avoiding these five common mistakes. Here are the five most common net marketing mistakes made by personal injury lawyers. No matter where you are in establishing your online presence, youll need to make sure you sidestep these errors: 1.Not Planning: If you need to reach your goals, you need to have a full online marketing plan for obtaining them. As a personal injury attorney, you already understand the importance of planning ahead before ever being rewarded for your hard work. Much like the time and effort you have invested in your education and case files before reaping the benefits, net marketing requires the same front-end effort. 2.Focused on the Wrong Person: Too many personal injury attorneys build their websites around themselves. Instead of talking about you and your accomplishments, discuss what your prospects are looking for! What do you have that they want? What unique benefits can you provide? What answers can you offer them? While it is important to discuss your credentials in order to earn their trust, do your best to avoid bombarding others with the words I and me. 3.Waiting for Traffic to Arrive: So youve got your website up and everything in place to captivate your readers attention and compel them to use your services whenever they need a personal injury attorney. So what now? Several lawyers end up leaving their websites sitting somewhere in cyberspace that is nearly impossible for prospects to find. Unless you spend the time, effort and money to attract visitors to your site, you will be hearing crickets for a long time. Some great ways to attract prospects include optimizing your site for search engines, writing white papers and articles, blogging, publishing press releases, creating pay-per-click campaigns and marketing your legal website offline. 4.Not Collecting Email Addresses: Every personal injury lawyer needs people to market to. While you dont necessarily have any products to sell, it is a vital part of net marketing to do everything possible so you can be top of mind whenever somebody needs your services. By giving visitors free reports or info guides and simply asking for their name and email address in return, you can create a mailing list to which you can send newsletters and other educational material. 5.Ignoring Analytics: Lastly, unless you are tracking all your law firms net marketing statistics, it is unlikely youll know what you are doing right and what you are doing wrong. By setting up Google Analytics on all your pages, tracking your law firms marketing campaigns, and measuring the conversion rates and return on investment for everything you do, youll set yourself up for much more success in the future. It is not difficult to implement any of these legal marketing strategies, yet...

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Law Firm Internet Marketing

A client looking for legal assistance today has to make a tough choice. The options available to him are numerous and he really cannot choose between them because they all seem to be promising him the same thing. What can you, as a lawyer, do to make his quest easier? Simple, create a brand for your law firm. With reference to law firms, Branding is how you need your clients and prospects to perceive your law firm. A successful brand is a differentiator, the relevant and positive attributes that makes you stand apart from your competition. These attributes should help your client or prospect to make a decision and enhance your firm’s value in their mind. The differentiating attributes for your law firm could be Price, Size, Practice areas/specialties offered, Response time, Geography/market presence, Expertise/experience, Client list and others. However, make sure your differentiating factor is not just a claim but a long lasting, honest, relevant, demonstrable and unique attribute in your target area. Don’t confuse it with an advertising slogan. Internet marketing can play a major role in almost all aspects of Branding, especially brand communication (visibility and publicity). For identifying attributes and to test your positioning, you could float an email or website based survey on the intranet. Similarly, for competitive research too, you could use search engines and other online marketing tools. Finally, for communicating your new Brand positioning, the internet is one of most cost effective and targeted mediums, allowing accountability and extensive reach. A good brand can bring you very clear benefits, higher fees and subsequently higher profits. An exhaustive UK study had concluded that brand recognition in professional service organisations, including law firms, is worth a 10 to 20 percent premium in fees. More recently, the 2006 most valuable law firm survey, conducted by Intangible Business, also concluded that better branding results in higher profitability. Specifically, it found that Linklaters, Freshfields, Slaughter and May had higher lead generation profitability due to their strong brands. Arguably, all magic circle law firms in London, which have had a strong brand identity, command higher fee premiums. You might be worried that Branding is a time and cost intensive exercise, suited only for large law firms. But fortunately this is not the case. In fact, by using the latest technological resources, like internet marketing, you can cut down on your branding costs significantly and build your law firm brand in considerably less time. Using the various online marketing tools, such as a website, e-newsletters, and blogs, you can spread your branding across different mediums. You just need to make a start. To find out more on how to brand your law firm and utilise technology to do so effectively, visit www.legalimarketing.co.uk. About The Author Daniel Nash is the customer relationship manager of Legalimarketing,leading services of Law Firm Marketing.You are welcome to look our guideline regarding growing their practices using innovative marketing...

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Law Firm Growth Growth

At present you will find number of corporate law firms in India that offers wide varieties of company law services. As in these days when there is huge competition in the world market, creates new challenges for these company law firms. These firms have to explore new ideas and inventions about how to accompany with ever changing trends of the business world. These firms have to think differently with different clients. These firms that offer corporate legal services have played a vital and valuable role for international business houses that faces day to day complex business issues. These law firms comprise different types of attorneys and lawyers that are specialized in offering different types of company law transactions and business issues. All these lawyers with good academic and practice background along with rich and diverse experience offering services in the various fields of law. Patent is a type of ownership in the form of legal documents granted to the original inventors for their unique creation and invention in the form of products and services. This ownership is generally granted by the government that encourages public sector to have new inventions rather to copy, misuse or stolen previous work by providing registration to unique inventions. Indian patent Act, 1970 stated any rules and regulations for patent registration that act as powerful tool for protecting one’s unique ideas and creations. But before offering patent ownership there are any points that have to be match like invention should encourage any kind of scientific research, new technology and industrial progress. All these conditions make one to be owner of patent. For patent registration one has to follow different rules like submitting of application, approval of patent, submitting of fees and many more steps are there for patent registration. Besides patent, trademark and patent renewal plays an important role for the corporate sector where they have to resubmit fees and already registered patent and trademark application to the concerned authorities for patent and trademark renewals. It gives an opportunity to carry your business activities with your safe hands. Besides company law firms, there is another kind of law firm that has played an important role in the corporate sector named ipr law firms that deals in intellectual property rights, the rights which are given to unique creations or inventions. Ipr law firms in india makes complete sector of copyright, trademark, design, patents, geographical Indication and Domain names. Among these rights copyright prosecution is one of the favorable services the most demanded by various types of business houses that include offering rights to the original creator of an original work. This work includes content work, television programs, computer software, sound recordings, architectural plans and many more. After getting copyright registration one cannot copy one’s idea and work, if incase it happen he or she can claim copyright prosecution that means prohibited use of works covered by copyright law. Therefore, it is very important for corporate sector to follow different types of laws and regulations for getting complete legal benefits along with proper functioning of your business activities. About The Author Find all legal tools for business as patent registration, tm registration, pct filing, trademark renewal, copyright prosecution, brand logo registration from our ipr law firms which offers all ipr services in india and...

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Starting A Law Firm

People positively hate lawyers. They do not trust them and would not employ their services unless it was absolutely necessary. This helps to explain the outrageous number of lawyer jokes that are available with a few clicks on the internet. It speaks to the public’s incredible distrust towards the legal profession and all its trappings that there is such an intense hatred for the legal profession, even in this day and age, where progressive thought is said to be abundant. Certainly people will require a lawyer’s services at one point in their lives. Whether people go through a divorce, have to deal with the death of a loved one and the division of his or her assets, or even if they get a traffic ticket, people of all income brackets and from all walks of life will need legal advice at one time or another. The world works based on contracts, whether written, spoken, or implied, and because people are unfortunately not always truthful, there will inevitably be conflict. And in hopes of resolving this conflict to their own interests, people will undoubtedly seek the advice of a legal profession, hoping to get the best possible representation available, so that he or she will have a leg up on his or her adversary. But just because people use legal services on a somewhat regular basis, this certainly does not mean that they have to trust lawyers. They will pour over a legal invoice like an eighteenth century detective looking for the smallest sign of deception. And if such information is discovered, they will likely seek the advice of an another attorney who specializes in legal malpractice who can advise the client on how best to proceed to recover what is rightfully theirs. Thus, in this climate of mistrust and a perennial looking over the shoulder, many legal professionals are starting to use a law firm PR company, like Makovsky and Company in New York, to help them overcome years of mistrust towards the legal profession. This is no small feat of course, and therefore, it stands to reason that any law firm PR company has to perform at the top of its abilities at all times in order to successfully meet their clients’ needs. Only the absolute best in service should be tolerated, otherwise what is the point of going through all the time, effort, and expense in hiring a law firm PR company? Therefore, it stands to reason that any law firm PR company worth anything has to deliver the goods. So how does a particular law firm PR company go about serving their clients’? The premier charge for any law firm PR company is to protect their clients” reputation. This is achieved primarily through the use of two specific and complimentary techniques. The first technique employed by law firm PR companies is to highlight all the good that a particular law firm does for a community, or by leaking a story to the local press about how a particular law firm went above and beyond the call of duty in service of their clients’ interests. Also, a law firm PR company may need to let the public know about any and all pro bono work the law firm does. This serves to show that lawyers are not...

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