Lawyer Business Advice

Franchising is not as simple as it looks. If you are thinking of franchising your business, there are many aspects you must consider. Otherwise, you will end up entering an agreement that could prove detrhymental. What you need is a franchise lawyer to work with you throughout the process. A franchise attorney is someone whoever specializes in franchise law. The franchise business is very popular in the United States and it has evolved over the years. Earlier on, things were fabulous simple. You got into a simple agreement with a franchisor to sell on his or her behalf and got paid as per the sales figures that you achieved. But now, things are completely different. There are papers to be read and signed, laws to be complied with and newer legal precedents to keep in mind. As an entrepreneur, it is impossible for you to do all this alone. That is why you need expert legal counsel. Many franchise owners have realized the importance of seeking out franchise legal advice and hence opting for professional legal counsel from a qualified franchise lawyer. There are some very pertinent advantages of having a franchise lawyer at your service when it comes to franchising your business. When you begin franchising a business, there are papers to be signed. Important documents like Franchise Disclosure Document and the Franchise Agreement have to be browsed through as they contain the provisions of law related to franchising. You will also need to sign a contract with the franchisor and be aware of the terms and conditions. You will find these papers rather daunting because they will be written in legal language. A franchise lawyer is someone whoever can help you understand all the terms and conditions and explain the whole process. Setting up your franchise business will also require you to comply with some laws and you will need expert legal advice for this part, as well. Even after you have started your franchising business, you will need legal advice from time to time. There could be changes made by the lawmakers or the franchisors that you will need a franchise lawyer to interpret and evaluate. What you should look for is a long term partnership with a franchise lawyer that will benefit your business. If you have franchising in mind you should also have a franchise lawyer in mind. This is one of the best ways to realize your dream of succeeding in a franchise business. About The Author A franchise lawyer should be consulted before you commit to your franchising...

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Law Firm Growth Growth

Registering trademark allows cluster of perquisites that are only relevant to the possessor. There are lots of benefits of trademark registration that gives good impact in business growth. It is obvious that benefits of TM registration overbalance the service mark’s non-registration. There are several types of companies that are mostly recognizing this fact and owing to this reason; there is an overcoming requirement for the registration. Actually, it has become a major necessity to protect the name and symbol of the company’s brand. One of the basic benefits of getting a complete set of exclusive rights is that it is relevant to the owner only whoever is the proprietor of the firm. The major fact for registering your service mark is to alter the world that you take the trademark rights. Fundamentally, you might have a reflexive right to charge anyone whoever all found to be breaking your rights. If the third party applies your trademark without your acceptance, you can very easily search the wonderful legal action in a federal court. The first and foremost reward of registering your trademark is exclusiveness. Actually, this is one of the elementary means of assisting your rights of brand or logo. Trademark registration helps in checking your official brand possession and assists other from using align or perplexing standardized mark or related goods and services. However, it has become very essential to advertise the brand and symbol of your organization to the possible development and luck of your business. A brawny and noteworthy brand that is completely guaranteed by registration of trade mark is a dependable legal basis due to which you can uplift the repute of your business in the market. Any sort of businesses can manage better brand cognizance in various countries that the mark is filed in. Including all these, service mark registration also enhances the life bridge of your business that accordingly increases customer faith in your firm. Owing to this, it becomes necessary to get trademark law services by any reputed company in order to provide particular stand to your firm. However, this is one of the best benefits of trademark registration. As national wide precedence gives complete protection in trademark and thus you can acquire sole nationwide possession of the trade mark. The trademark filing application also helps in assisting a precedence date for the succeeding security of your firm registration mark. There is a priority date that is being given for the first use of the mark in trade and it offers you with country-wide precedence all along with exclusion to organizations that are comprised and do trademark filing in front of you. After your firm registration is done, you get a complete right to apply the symbol of R that assures the full protection and complete registration of your trademark. But those people whoever are having legal federal registrations are allowed to employ this symbol and any incompatible practice is mainly capable to taking legal action on that person. Last but not the least, Trademark authorization helps you in providing control level all over your firm names and permits to determine standardized URL registrations effectively all the way through trademark application services. About The Author Indian Legal Consultants is well-known firm that is involved in proving optimum level of trademark services and trademark...

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Law Firm Marketing Plan

LinkedIn is reportedly the most popular business social networking site used by attorneys. In fact, a recent report shows that 70% of corporate counsel use LinkedIn as a tool, and half rely on it. Executives from every Fortune 500 company are using LinkedIn. To help law firms attract and retain more clients using LinkedIn, I have identified ten different opportunities attorneys should take advantage of. 10 Ways Law Firms Can Use LinkedIn to Attract and Retain More Business 1. Build relationships with potential clients – If you deal with corporate business, small business or real estate issues then you can use LinkedIn to network with potential clients – and educate them so they will want to come to you with their problems. 2. Build relationships with potential referral sources – For example, an attorney who specializes in social security law can network with partners or employees at general practice firms so they can pass business on to you. Business lawyers can network with accountants and business advisors. Lawyers that work in the real estate industry can connect with realtors who can refer business to them. Elder care attorneys can network with assisted living homes and care giving service providers and associations who can refer business to them. 3. Create a community of like-minded professionals – For example if you are a real estate attorney educate a group of real estate agent so they can refer business to you or use you if their clients need your advice. Within this group, you need to create conversations and link prospects, referral sources and the media back to your blog or website where they can get even more information. Notice, your LinkedIn group is part of the lead generation funnel. 4. Build relationships with the media – 92% of all media professionals are on LinkedIn, which is more than any other social networking site. That means editors, journalists and reporters of local, regional and national publications and other media types are available to you on LinkedIn. You can reach out to these individuals and invite them to your group so they can see the type of information you can offer their readers, listeners or viewers. 5. Spread your content and prove you are a thought leader – Placing your content, expertise and messages in front of targeted prospects is the absolute best way to attract new clients and referral sources. That’s why you need to join groups where your prospects are going to for information you can provide and engage in conversations. 6. Nurture relationships with existing clients Your marketing and relationship building efforts should not stop once someone becomes a client. That’s why attorneys should have a group specifically for providing ongoing, exclusive content and information just for clients where they can answer more specific questions. This will help you with client retention. 7. Perform market research that you can promote with articles and press releases Recently a client of mine who is a workplace communication expert conducted on LinkedIn a study of CEOs, Presidents, Vice Presidents and manager. From his research he found that 44% of the executives surveyed were unhappy with their employees’ performance and their own communication style. Using his survey questions he was also able to uncover what problems they were encountering. With this knowledge he then...

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Marketing For Law Firms

Creating a six month law firm marketing action plan is a crucial step in your legal marketing efforts to attract quality clients. This may be a very time consuming task so many attorneys unwisely choose to skip it. It can take any place from a few day to a few weeks to complete. It will depend entirely how much time you have and how much energy you can put into thinking about what are the best techniques when marketing your law firm. In fact, you will find that you will be researching and revamping your original ideas and plans. I cannot stress to you enough the impact a law firm marketing action plan has on the luck of your law firm. Although developing a law firm marketing action plan can take a lot of time, it is absolutely critical that you do so. If you do not create a plan that you can execute, there could be very costly mistakes, including costing you clientele and long term revenue growth. In this two part series I will walk you through the exact steps we have used to help thousands of lawyers create effective legal marketing plans. Here are the first five of 10 components necessary for a reliable law firm marketing action plan Executive Summary and Company Overview. Although this is listed first on your step list, it is actually the very last part of your marketing plan you will write. This is an overview of your entire firm. It should be simple and to the point. When someone reads this summary, they should be able to understand exactly who you are, what your law firm offers, who your Ideal Target Market (ITM) is and how you will be able to help them. Services. Here you need to describe your services in detail. Include why you have chosen to offer this particular service to a specific target market. Indicate what benefits you will offer your niche. It is important to know that benefits are not the same thing as features. A feature is merely something your service does, but the benefit is actually the end result or value that your service gives to the client. This is important because your prospects only cares about what is in it for them. Your prospect wants to know exactly why they should trust you with the solution to their problem. Even more important to know when creating this part of your legal marketing plan is that you need to appeal to the needs and pains of your clients, they have a serious problem and are looking for a solution from a trusted advisor. Target Market. Identifying your Ideal Target Market (ITM) is likely the most important part of your law firm marketing action plan. If you waste your legal marketing efforts on a mass market campaign, like yellow pages, TV or radio, you will be surprised at how fast you can get to nowhere. Targeting the wrong clients will not only be a waste of time and energy, but a very costly mistake that could result in an unsuccessful law firm. Know your Competition. Knowing your competition will allow you to one up the competitor with either a better service package or some type of free offer to encourage prospects to contact you....

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Marketing For Law Firms

In part one of this article we’ll look in depth at a relatively new wrinkle in marketing for law firms known as “attorney-client matching services”. Part one focuses on the facts about these firms. Part two gives you my conclusions and recommendations as a result of my research. First a little background is in order. The legal services market segment is expected to reach $82. 5 billion in 2008 according to Euromonitor International a market intelligence firm. In recent history consumers have been finding attorneys through word-of mouth or through the yellow pages. Commonly the word-of mouth advice does not deliver people to the best possible solution for their particular needs and the yellow pages is certainly not a good place to select a lawyer I’m sure you would agree. Additionally, according to the Pew Internet & American Life over four million consumers and small businesses currently search for legal services via the Internet every mo with these numbers expected to rise to over seven million by 2007. I think you can view this is a huge market getting larger. It is imperative that attorneys understand this marketplace if for no other reason your potential clients and clients are moving to the Internet and yellow page advertising is a dying marketing for law firms vehicle. Understanding attorney-client matching services is one new way to tap into this Internet marketplace. What I’ll not be talking about here’s attorney-listing services. Please don’t get confused between attorney-listing services and attorney-client matching services. The two majors in the attorney-listing services arena are Lawyers dot com or FindLaw dot com that are used by many in marketing for law firms. With attorney marketing one might want to get a minimal listing on one or both of these two major sites. Both do drive a huge amount of traffic to their sites for sure (in the millions of visitors per year). If you do get a listing then track your results carefully and view if being in the middle of a pack of listed attorneys actually does produce clients for you. Please don’t spend more on them than the basic listing that’ll run about $150 or so per month, at least until you can document results with the basic listing. Also, don’t buy your website through either of them, even if after testing you find good results, for many reasons that might be found under the Internet marketing tab on my website. One last note here, you probably don’t want to test most of the lesser attorney-listing competitors like LawInfo dot com, LawCore dot com or AttorneyFind dot com is my take, however if you do one should track your results. The rest of this article is about attorney-client matching services. Attorney Marketing Via Five Attorney-Client Matching Players In the attorney-client matching field there are five competitors for the attorney marketing dollar offering online attorney-client matching services. The first and originator is LegalMatch dot com and its newer competitor being CasePost dot com as well as a third competitor LegalFish dot com. The two big players that offer almost everything in attorney marketing, Lawyers dot com and FindLaw dot com; have also recently begun to offer a version of attorney-client matching services. Lets begin with LegalMatch that was established in 1999 and is based in...

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